9/24/2023 0 Comments Backstreet boys meme tell me why![]() JC: Yeah! Well, when we were working on set, I had an idea of what it is, but you don’t know what it’s gonna look like until you see it, right? They were sending it to me in stages. KS: Have you seen the commercial yet? Did it put a smile on your face? They said it’d be best if we just did it over here because we have a team over here, the director’s over here, you know, instead of piling the entire production and bringing it stateside, it’s easier to just bring talent in, you know, it’s one or two people. ![]() I go over there all the time, by the way, to work with different people. But it was just a matter of, that’s where they had a production team and it was a European director. JC: Well, look, the United Kingdom has some great filming facilities. KS: I read that you did a lot of your work with Meow Mix in the UK. Again, to do something that’s ordinary is fine, but to do something a little left of center, that’s why I was more interested in this than the other offers that have obviously come across before. So, the Tabby 5 and Tyler Snuggles became my guy. They took the Meow Mix song and straight up remixed it, 90s style, like 2K, and that’s when I was all in! I was like, ‘Okay, it has the sound!’ We have straight-up dancing cats! I’m all in. This concept came about, it piqued my interest because it was different, you know what I mean? It wasn’t like, ‘Hey, you’re in a boy band.’ It’s like, ‘No, we’re gonna have dancing cats!’ *laugh* I was like, ‘Okay, where do I fit in?’ And they were like, ‘Actually, let us play the song.’ And I was like, ‘Oh!’ *excited* I don’t hop on a lot of things unless it’s something that I find genuinely interesting. You know, I’ve been offered… obviously, boy bands have been around forever and people are trying to find ways to market with boy bands and things like that… but it just never interested me. Even celebrated in a Meow Mix commercial! What was your first reaction to the Tabby 5 concept? ![]() Kinsey Schofield: JC, 90s boybands are culturally iconic now. This boy band-inspired campaign was executed by Publicis’ PS One and creatively led by BBH US. ![]() You’ve cat you be kitten me right meow! In this exclusive interview, NSYNC’S JC Chasez discusses his brand new Meow Mix commercial with The Knockturnal‘s Kinsey Schofield. ![]()
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